David Griffiths, Author at Bravoed Agency

David Griffiths

5 articles published

What is ICP? Practical ways to define your target audience

Blog, Download, FeaturedAugust 15, 2025364Views 0Likes 0Comments

An ICP, or Ideal Customer Profile, is the type of company your product is built for. Not just anyone who could buy from you. The ones who get the most value, buy quickly, stay longest, and tell others. It isn’t a buyer persona. And it isn’t “anyone in SaaS.” Your ICP is a sharp, shared…

How To Build A Startup Marketing Budget That Delivers

Blog, StartupApril 30, 2025608Views 0Likes 0Comments

Without a plan for where your money goes, you’re throwing darts in the dark. A smart marketing budget helps you hit the mark — fuelling growth, keeping spend in check, and proving what’s working. When every penny counts, startup leaders need more than blind optimism and big ideas. You need a blueprint — one that…

Scaling Startup Marketing: From First Steps To Growth

Blog, StartupMarch 28, 2025568Views 0Likes 0Comments

You’ve laid the groundwork — now it’s time to turn early traction into long-term growth. If you’re still laying those foundations, check out our startup marketing guide first. Scaling startup marketing isn’t just about doing more. It’s about setting the right goals, focusing your efforts, and knowing where to invest your time and budget. …

Startup Value Proposition: Define What Makes You Different

Blog, StartupFebruary 28, 2025727Views 0Likes 0Comments

Your value proposition is the foundation of your brand — and one of the hardest things to get right. In the early stages of building your startup, it's easy to get caught up in features, taglines, or even a slick-looking website. But until you can clearly explain what makes you different and why people should…

Startup Marketing: Your Complete Guide From Day One

Blog, StartupJanuary 29, 2025569Views 0Likes 0Comments

When startup founders talk strategy, they obsess over product, funding, and hiring. But marketing? That often gets pushed down the priority list — until it’s too late. Marketing isn’t a luxury — it’s a growth engine Yet, the numbers tell a different story. According to research from IPA and Brand Finance, analysts rank brand strength…