A focused project to align messaging with a fast-moving product and recent fundraise
Yaspa had just raised funding and rebranded. The business had moved forward quickly. The way it was explained hadn’t kept up.
We worked with them in a focused project to bring their messaging up to the level of the product.
The challenge
Post-raise, the pressure shifts. More visibility. More scrutiny. Higher expectations from buyers and investors.
Internally, Yaspa were clear on where they were going. Externally, that clarity wasn’t coming through.
- Product value wasn’t immediately understood
- Messaging varied across the site
- The website didn’t reflect the maturity of the business
The gap wasn’t effort. It was translation.
What we did
We worked in two focused two-week blocks, each with a clear output and a decision point before moving to the next.
- Reframed the core narrative to match the direction of the business
- Rewrote the website in line with the new brand and tone
- Simplified product messaging so value was clearer, faster
- Structured pages to guide users through the product with intent
- Added AI-optimised FAQs and schema to support search visibility
The focus was simple: say the right things, clearly, in the right places.
The outcome
The website started to reflect the business behind it.
- Clearer, more consistent messaging across key pages
- A narrative the team could use beyond the site
- Messaging now showing up in event presence and external comms
What started as a website project became something the whole team could carry.
The message didn’t just improve. It travelled.
