Building a structured marketing system from scattered activity over 12 months
Code Enigma had marketing activity, but no real structure behind it. Things were happening, just not in a way that built momentum.
We worked with them over 12 months to put a clear system in place, grounded in consistent messaging.
The challenge
Marketing didn’t sit clearly with anyone internally.
Different people contributed. Things got published. But there was no single thread holding it together.
- No clear ownership of marketing
- Messaging varied depending on who was writing
- Channels were active, but not aligned
- Output was sporadic rather than consistent
The issue wasn’t a lack of effort. It was a lack of structure.
What we did
We built a system the team could rely on, without needing to build a full internal function.
- Defined clear ICPs to anchor who they were speaking to
- Established a core narrative to guide all messaging
- Built a multi-channel approach across blog, email, PPC, and social
- Introduced repeatable content and distribution structures
- Delivered through defined monthly scopes to keep momentum and focus
This gave marketing a centre of gravity.
“Before this, marketing depended on who had time. Now it runs with a clear structure behind it.”
Greg Harvey, MD, Code Enigma
The outcome
Marketing became more consistent, more connected, and started to compound.
- Inbound leads increased by 66% year-on-year
- LinkedIn engagement reached 5–8% monthly
- Email performance stayed consistently strong, with read and click rates above 50%
- A recent re-engagement campaign reached a 92% read rate
- Blog engagement improved, with average read times reaching ~90 seconds
More importantly, everything started working together.
When marketing had structure, it didn’t just run. It built momentum.
“We’d tried different things before, but nothing really stuck. This gave us a clearer way to approach it and something we could build on.”
Greg Harvey, MD, Code Enigma
